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Why Maclean’s is asking men to pay 26% more for our latest issue

From Maclean’s:” This month, Maclean’s has created two covers with two different prices—one at $8.81, the other at our regular price of $6.99—to reflect the 26 per cent gap between full-time wages paid to men and women in Canada.

It’s a cheeky way to draw attention to a gap that has barely budged in decades, but we’re not the first to do this.

In 2016, a group of students at the University of Queensland in Australia put on a bake sale. They called it the Gender Pay Gap Bake Sale, and they priced their cupcakes higher for men than women to illustrate Australia’s pay equity gap. The fierce social media backlash (“Kill all women” and “Females are f–king scum, they should be put down as babies” and “I want to rape these feminist c–ts with their f–king baked goods”) was so horrific it made international headlines. When we discussed the story during our Maclean’s news meeting at the time, we wondered what would happen if we tried it here in Canada.

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