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Movies starring women earn more than male-led films, study finds

Cara Buckley of The New York Times writes, "'Trolls.' 'Teenage Mutant Ninja Turtles.' 'Moana.' 'Inside Out.' 'Wonder Woman.' All were global box-office hits that had women in leading roles.

They were also part of a broader trend. According to findings from the Creative Artists Agency and shift7, a company started by the former United States chief technology officer Megan Smith, the top movies from 2014 to 2017 starring women earned more than male-led films, whether they were made for less than $10 million or for $100 million or more.

The research also found that films that passed the Bechdel test — which measures whether two female characters have a conversation about something other than a man — outperformed those that flunked it.

'The perception that it’s not good business to have female leads is not true,' said Christy Haubegger, a C.A.A. agent who was part of the research team. 'They’re a marketing asset.'" READ MORE>>

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