Radio Flyer sells a red scooter for boys and a pink scooter for girls. Both feature plastic handlebars, three wheels and a foot brake. Both weigh about five pounds.
"The only significant difference is the price, a new report reveals. Target listed one for $24.99 and the other for $49.99.
"The scooters' price gap isn't an anomaly. The New York City Department of Consumer Affairs compared nearly 800 products with female and male versions — meaning they were practically identical except for the gender-specific packaging — and uncovered a persistent surcharge for one of the sexes. Controlling for quality, items marketed to girls and women cost an average 7 percent more than similar products aimed at boys and men.
"DCA Commissioner Julie Menin, who launched the investigation this summer, said the numbers show an insidious form of gender discrimination. Compounding the injustice, she said, is the wage gap. Federal data shows women in the United States earn about 79 cents for every dollar paid to men.
“'It’s a double whammy,' Menin said, 'and it’s not just happening in New York. You see in the aisles the issue is clearly applicable to consumers across the country.'”