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How law firms can move beyond diversity plan hype

Caren Ulrich Stacy writes, "Law firms and companies never miss an opportunity to issue a press release about their newest and glossiest plan designed to boost diversity and inclusion.

A quick search on Google reveals more than three dozen of these announcements in the last two years. O'Melveny Myers, for example, unveiled its partnership with "ParentWings" to give parents access to one-on-one advice and counseling from parenting experts. Winston & Strawn, Orrick, Herrington & Sutcliffe, and Deloitte proudly publicized their expanded gender-neutral family leave policies, which range in length from 16 to 22 weeks. Pinterest announced that it was implementing a "Rooney Rule" policy, which requires that at least one minority candidate and one female candidate be considered for all leadership positions. Latham & Watkins and Accenture publicized that they would now pay to ship breast milk for employees when they travel for work. Clifford Chance said it is conducting blind interviews to minimize unconscious bias in the hiring process. And, recently, 29 companies, including Target, Visa, Apple and GM, committed to equal pay for women.

These announcements are typically met with a flood of praise and excitement. Major news outlets rush to publish a story. The social media buzz takes flight across industry sectors and countries as thousands of people share the news on Twitter and LinkedIn."

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