The Essentials Re-imagined

Forget the old playbook. The Essentials Re-imagined is a member-exclusive virtual series designed for legal professionals at all levels who want to revisit the essentials—not as they were, but as they need to be now.

In an industry reshaped by technological transformation and evolving expectations, this series redefines core leadership and professional skills through a contemporary lens. Each session blends timeless principles with modern strategies, helping you lead with clarity, confidence, and relevance in today’s dynamic environment.

Register for an upcoming session, watch the recordings, and be sure to download the playbook as a resource to come back to throughout your career.

Upcoming Session

Your Brand, Your Image: Elevating Your Presence

Wednesday, August 5, 2026

12:00 - 12:45 PM ET

Exclusive to NAWL Members

In the legal profession, where credibility, trust, and authority are paramount, your personal brand plays a critical role in how clients, colleagues, and decision-makers perceive you. Your personal brand is often your first impression, and in a digital-first world, your headshot is a critical part of that story.

In this engaging webinar, public relations and personal brand expert Ellen M. Keiley and Brian Confer, Co-Founder and Chief Growth Officer of Capturely, will break down the connection between strong personal branding and high-quality, up-to-date headshots. Together, they’ll share actionable insights on how professionals can align their visual presence with their career goals and brand identity.

Ellen will explore how to define and evolve your personal brand, helping you show up consistently and intentionally across platforms while building visibility through public relations, thought leadership, media opportunities, professional networking, and a strong online presence. Brian will offer a behind-the-lens perspective on what makes a headshot effective, modern, and impactful. You’ll also learn why outdated photos can undermine your credibility and how strategic updates can elevate your professional presence.

Together, they’ll discuss how your personal brand and professional image work hand in hand to build credibility, increase visibility, and position you for new career and business development opportunities.

Participants will learn:

What is a personal brand—and why every attorney already has one
How clients and referral sources research attorneys today
The role of public relations, media coverage, and thought leadership in building credibility
Why AI search is making professional visibility more important than ever
Signs it’s time to update your headshot
How to ensure your visual image aligns with your professional goals and professional reputation

Brian Confer

Co-Founder & Chief Growth Officer, Capturely

Ellen M. Keiley

Public Relations & Personal Brand Expert

Valerie Jules McCarthy

Partner, Pashman Stein Walder Hayden P.C.

Moderator

The New Playbook

The playbook is your comprehensive guide to NAWL’s The Essentials Re-imagined series, summarizing key points and takeaways from each session and linking to the member-exclusive session recordings.

Download it today to support your professional development journey!

And don't forget to check out NAWL's Leadership Program as a great next step.

Access the Playbook

Past Session Recordings

The New Communication Code

Friday, September 5, 2025

TED Conferences believes that "powerful ideas, powerfully presented, move us: to feel something, to think differently, to take action." Who better to kick off The Essentials Re-imagined than TED's General Counsel, Nishat Ruiter?

Learn her tips on communicating with clarity, empathy, and influence in a digital-first world -- some of which are used by TED presenters when preparing their 18-minute (or less) remarks. Hear how she has fine-tuned her communication style throughout her career.

Members, log in to watch the recording>